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Writer's picturePeter Zakhar

The Ultimate Guide to Circular Fashion: How CLOSWAP is Changing the Game

In the fast-paced world of fashion, circularity can often feel like an afterthought. Enter CLOSWAP, the innovative platform that’s transforming how we think about our wardrobes. Imagine an app that combines the thrill of shopping with the eco-consciousness we desperately need – all while keeping costs at zero. Let’s dive into how CLOSWAP is setting a new standard in circular fashion.


Swipe Right on Circularity

Forget the days of buying clothes you'll only wear once. CLOSWAP allows you to trade those barely-worn pieces for something new-to-you. It’s like having a never-ending closet, without the guilt of contributing to fashion waste.


The Three Ps: Price, Pace, and Practicality
  1. Price: Why spend money when you can swap? CLOSWAP uses your existing wardrobe as currency, making it easier on your wallet and the environment.

  2. Pace: Need a new outfit ASAP? CLOSWAP offers same-day bike deliveries within London, ensuring you get your fashion fix without the wait.

  3. Practicality: Whether you prefer in-person meet-ups or doorstep swaps, CLOSWAP makes the process seamless and straightforward.



Eco-Friendly Fashion Facts

Each swap on CLOSWAP saves:

  • 33kg of CO2 – Equivalent to driving a car for a week.

  • 3700L of water – That’s more than enough to fill your daily hydration needs for years.

  • Plus, extending the life of your clothes by up to 7 times. It’s fashion with a conscience.

Safety and Trust: CLOSWAP's Triple-Check System

CLOSWAP ensures a secure swapping experience with:

  • Three-way verification – Keeping the process transparent and trustworthy.

  • Karma points – Earned through active participation and successful swaps, promoting a positive community vibe.

  • Community engagement – Swap with confidence, knowing you’re part of a reliable network.


Join the Movement

CLOSWAP isn’t just about clothes; it’s about creating a circular fashion community. We’ve already made significant strides, winning the Mayor's Entrepreneurship Award 2024 and partnering with top London universities. Our goal? To expand to cities like Manchester and collaborate with initiatives like ReLondon and Sustainable Fashion Week London.


Hear from Our Users

Our community says it best:

  • "Free clothes? It’s a game-changer," says Anna, 22.

  • "Swapping events have become my favorite way to spend Sundays," adds Fede, 21.



Ready to Swap?

Get ready – the CLOSWAP app launches in September 2024 for Londoners. Say goodbye to the old ways of fashion and hello to a circular, stylish future.

With CLOSWAP, updating your wardrobe has never been this eco-friendly or exciting. Join us in making fashion circular, one swap at a time.

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